I love this guy and I didn't even know it.

I need to get my hands on one of these juice boxes: they make so much sense (ha, no pun intended) and they're so much fun! They were designed by Japanese Industrial Designer Naoto Fukasawa.

“I imagined that if the surface of the package imitated the color and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”

When I was researching him a little, I found out that he's actually done a bunch of work that I recognised. Namely, he designed the CD player that sits on the wall for MUJI (now in the permanent collection at the MoMA). He's also a Furniture Designer who has done works for B&B Italia, Artemide and Boffi. Pretty Neat.